Cupertino, We Have a Problem. WiFi & Kids.

by Louise Kuo Habakus

An open letter to Apple Inc.

Mr. Tim Cook
CEO, Apple Inc.
1 Infinite Loop, Cupertino, CA 95014
(408) 996-1010

October 15, 2014

Dear Tim,

On behalf of concerned parents, I’m writing to ask for your help. First, though, I’d like to acknowledge your company’s tremendous success.

You run the most culturally powerful company of all time.

Ok, some might say you’re #2. But it’s clear that you make fantastic, well-known products that have changed the way we work, play, and live.

Adults love them: “I’m waiting to see what Apple will make me buy next.”

Kids love them: “Mom, just get me something with an Apple on it.”

Apes love them: “Oooga.”  (Apps for Apes help to stimulate their lives)

You run a tight ship. You generate more sales than Google, Amazon, and Facebook combined and your iPhone revenue surpasses Microsoft’s entire business. You’re “wildly profitable” (fiscal 3Q14 results). As the most valuable company in the world, you have unparalleled resources and reach. You’ve amassed 800 million iTunes accounts (with accompanying e-mail and credit card information) and hold over $150 billion in cash.

It’s been an impressive run. Congratulations.

With success and leadership comes responsibility.

Kids are using your devices. A lot.

Three-quarters of all children in the U.S. have access to a mobile device. Most of them are Apple-branded. Forty percent of kids use iPads before they can speak. This data from Common Sense Media Research is over a year old. Babies try to swipe TV screens. iPads dominate in schools (95% of the educational market).

Children use these devices on the go and they are also spending massive amounts of time on them at home and at school. They spend 7.5 hours/day on electronics (2009 data). Kids are increasingly living in mobile-only households that are ditching wired connections and landlines for convenience and economy.

People require WiFi or 3G/4G network access to operate your devices. WiFi penetration is growing rapidly, in our homes, offices, schoolsairplanesairports, and that perfect hot spot your kids love to grab while in the car waiting for the light to turn green.

Cupertino, we have a problem.


Especially to children.

OK, not all radiation is bad. Scientists (even NASA) and others investigate natural and man-made frequencies and the potential applications for grounding, healing, and protection (look up “earthing” and “Schumann Resonance“). Good radiation reduces blood viscosity and enhances other physiologic processes.

But that’s not what’s going on here. Most radiation is deeply concerning.


There are over 1,000 peer-reviewed scientific studies that link the impacts of communication-frequency radiation to serious health problems including cancerneurological diseaseimmune dysfunction, disruption of the blood-brain-barrierDNA damageinfertility, and statistically significant neurological and cognitive disorders such as headaches, dizziness, tremors, decreased memory and attention, autonomic nervous system dysfunction, decreased reaction times, sleep disturbances, and visual disruptions.


“Radiation exposures are higher for children than adults because children have thinner skulls, and their brains have higher water and higher ion (charged particle) content…these three factors enhance radiation penetration.”  Pediatr Nurs. 2013;39(2):65-70

“When electrical properties are considered, a child’s head’s absorption can be over two times greater, and absorption of the skull’s bone marrow can be ten times greaterthan adults. Therefore, a new certification process is needed that incorporates different modes of use, head sizes, and tissue properties.” Electromagn Biol Med. 2012 Mar;31(1):34-51


“Based on this review… as well as [those in] the… recent Bioinitiative Report… it must be concluded that the existing public safety limits are inadequate to protect public health, and that new public safety limits, as well as limits on further deployment of untested technologies, are warranted.” – Pathophysiology. 2009:16(2-3):157-177


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